Marriott International Boosts Morocco Footprint: 5 New Brands & 7 Properties by 2027

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Morocco, a land of enchanting landscapes, vibrant souks, and ancient traditions, is rapidly becoming a top destination for global travelers. And now, the hospitality scene is about to get even more exciting! Marriott International, Inc. unveiled plans to diversify its presence in Morocco with the introduction of five new brands in the market: Four Points by Sheraton, Moxy Hotels, Residence Inn by Marriott, Autograph Collection Hotels, and AC Hotels by Marriott. This major expansion signals Marriott’s strong belief in Morocco’s growing tourism sector and brings fantastic new options for your next adventure.

Here at YurVoyage, we’re thrilled to dive into what this means for you, the traveler. Get ready to explore how this ambitious plan, which includes the anticipated addition of seven properties and over 800 rooms by the end of 2027, will transform your stay in the Kingdom of Morocco.


Marriott International’s Grand Expansion: Five New Brands Set to Transform Morocco’s Tourism Scene

Marriott International is already a familiar name in Morocco, but their latest move shows a clear commitment to offering even more diverse experiences. This strategic Marriott International Morocco expansion isn’t just about adding more rooms; it’s about introducing unique hospitality concepts to cater to every type of traveler, from business trips to leisurely explorations.

The New Wave of Hospitality: Introducing Five Fresh Brands to Morocco

Let’s take a closer look at the five exciting brands that are joining the Marriott family in Morocco:

  • Four Points by Sheraton Morocco: Perfect for the savvy independent traveler, Four Points offers a relaxed atmosphere with a focus on genuine service and everyday essentials. Expect comfortable rooms, free Wi-Fi, and honest, uncomplicated value. It’s a great choice for both business and leisure, providing a dependable base for exploring.
  • Moxy Hotels Morocco: If you’re looking for something fun, vibrant, and energetic, Moxy Hotels Morocco is for you! This boutique brand is all about playful design, buzzing communal spaces, and an affordable price point. Think stylish rooms, lively bars, and a social vibe that’s perfect for younger travelers or those young at heart looking to connect and explore.
  • Residence Inn by Marriott Morocco: For longer stays or family trips, Residence Inn by Marriott Morocco is a game-changer. These all-suite hotels offer spacious accommodations with separate living and sleeping areas, and fully equipped kitchens. It’s like having your own apartment with all the hotel perks, making extended trips feel like home. This is ideal for those planning a more immersive Morocco travel package.
  • Autograph Collection Hotels Morocco: Prepare for unique, one-of-a-kind experiences with Autograph Collection Hotels Morocco. These are independent hotels, each with its own distinct personality, story, and charm, handpicked by Marriott for their exceptional qualities. If you love discovering boutique hotels that offer a truly local and luxurious feel, this brand is for you.
  • AC Hotels by Marriott Morocco: Blending European sensibility with modern design, AC Hotels by Marriott Morocco focuses on clean lines, sophisticated spaces, and thoughtful service. It’s designed for creative, well-traveled guests who appreciate a refined, urban aesthetic and a peaceful retreat from the hustle and bustle.

Why Morocco? Marriott’s Commitment to a Thriving Tourism Sector

This significant Marriott’s expansion in Morocco isn’t happening by chance. Morocco’s tourism sector is booming, attracting millions of visitors each year with its rich history, diverse landscapes, and warm hospitality. The country offers everything from the bustling medinas of Marrakech, and the imperial cities of Fes and Rabat, to the coastal charm of Tamuda Bay. Marriott’s investment reinforces a commitment to supporting this growth, ensuring that as more people discover Morocco, there are world-class accommodations to welcome them.


Beyond the Brands: Marriott’s Broader Growth Plans in Morocco by 2027

The introduction of new brands is just one part of a larger picture. Marriott International is thinking big when it comes to its presence in North Africa.

Anticipated Growth: Seven New Properties & 800+ Rooms

By the end of 2027, Marriott anticipates adding seven new properties, which will bring over 800 additional rooms to the Moroccan market. This substantial growth will further solidify Marriott’s position as a leading hotel operator in the country, providing even more choices and flexibility for travelers. Imagine having even more options for your stay, whether you’re visiting the Jardin Majorelle in Marrakech or exploring the historical sites of Fes!

Exploring Morocco’s Current Marriott Footprint: Where to Find Them Now

Even before this exciting announcement, Marriott International has had a strong presence in Morocco. Their current operations include 10 properties with over 1,700 rooms across six brands and five key cities:

  • Casablanca: Morocco’s economic hub, offering a mix of modern and traditional experiences.
  • Rabat: The capital city, known for its rich history and beautiful gardens.
  • Marrakesh: The iconic “Red City,” a must-visit for its vibrant souks, palaces, and cultural sites. (Check out our guide on Riads in Marrakech for comparison!)
  • Fes: Home to one of the world’s oldest universities and a UNESCO World Heritage site.
  • Tamuda Bay: A stunning coastal destination, perfect for relaxation and beach getaways.

This existing network already provides a fantastic foundation, and the new additions will only enhance the offerings for those exploring the Magical Morocco.


Planning Your Moroccan Adventure with Marriott International

With so many new options on the horizon, planning your next trip to Morocco just got a whole lot more exciting! Here’s how to make the most of it.

Choosing Your Stay: Which New Marriott Brand is Right for You?

Think about your travel style and needs when considering which of the new Marriott brings new brands to Morocco might be your perfect match:

  • Budget-conscious adventurers & social butterflies: Moxy Hotels.
  • Families, extended stays & those who love to cook: Residence Inn by Marriott.
  • Business travelers & those seeking dependable comfort: Four Points by Sheraton.
  • Luxury seekers & culture enthusiasts desiring unique experiences: Autograph Collection Hotels.
  • Modern urban explorers & design aficionados: AC Hotels by Marriott.

Remember, each brand offers a distinct experience, so you can tailor your accommodation to the specific leg of your international travel guide through Morocco.

Maximizing Your Trip: Essential Tips for Visiting Morocco

Once you’ve decided where to stay, it’s time to plan the rest of your Moroccan adventure. Here are some essential tips:

  • Booking Your Stay & Flights: Start early, especially for popular seasons. You can find great deals on flights and hotels using trusted platforms like Trip.com.
  • Stay Connected: Having reliable internet is crucial for navigation, staying in touch, and sharing your amazing photos. Consider an eSIM from Airalo for easy and affordable connectivity across Morocco.
  • Explore Beyond Your Hotel: Morocco offers incredible experiences. Book tours, find tickets to attractions, and discover hidden gems through platforms like Tiqets. Don’t miss out on the Moroccan Hammam or indulging in delicious Moroccan cuisine.
  • Getting Around: Major cities like Marrakech and Casablanca are well-connected. For city-to-city travel in Morocco, consider options beyond traditional taxis for convenience and savings.
  • Stay Safe Online: When using public Wi-Fi, especially in hotels, protect your personal data with a VPN like NordVPN. For general safety, read our guide on navigating Morocco’s safety concerns.
  • Best Time to Visit: Morocco is beautiful year-round, but specific seasons offer different charms. Check out our Marrakech weather guide for an idea of what to expect.

The Future of Travel in Morocco with Marriott International

The introduction of these five new brands by Marriott International, Inc. unveiled plans to diversify its presence in Morocco marks an exciting chapter for Moroccan tourism. It means more choices, more experiences, and more opportunities for travelers to discover the magic of this incredible country.

Whether you’re planning a quick getaway, a long-term stay, or a luxurious escape, Marriott’s expanded portfolio ensures there will be a perfect home away from home awaiting you. So, start dreaming, start planning, and get ready to experience Morocco like never before!

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